Tyler Hufford was named Director of Marketing & Promotions at High Point University in November 2024.
In this role, he leads the development and execution of comprehensive marketing strategies designed to promote the university’s brand, enhance its athletic programs, and engage both the campus and the local community. Leveraging his experience in sports marketing and fan engagement, Hufford drives impactful campaigns, builds meaningful relationships with key stakeholders, and supports HPU’s mission to provide a distinctive student experience.
Before joining High Point University, Hufford served as the Marketing Coordinator for University of Iowa Athletics, where he successfully managed strategic marketing initiatives for 22 sports programs. He played a key role in promoting athletic events, increasing fan engagement, and driving revenue through innovative marketing campaigns. Additionally, Hufford was responsible for game-day production, coordinating experiences for nearly all of Iowa’s teams while leading a team of 20 student interns.
Hufford’s sports marketing expertise was further developed during his tenure with the Indianapolis Colts, where he contributed to marketing campaigns across multiple channels, reimagined fan engagement strategies, and introduced digital tools like a conversational AI chatbot. His work with the Colts helped expand the fan base and improve the digital fan experience, reaching thousands of users across various digital platforms.
A 2022 graduate of DePauw University, Hufford holds a bachelor’s degree in Economics with minors in History and Philosophy. His experience as a collegiate athlete, combined with leadership roles in the DePauw Marketing Group, has provided him with a solid foundation in both strategic marketing and team leadership.
Originally from Portage, Indiana, Hufford now resides in High Point, N.C.
